Interspire Email Marketer Review 2012

A self hosted solution with nearly a decade of development, Interspire’s Email Marketer is a powerful robust solution for lists of any size, or complexity.  If you are serious about list management, timed autoresponders, and seemless newsletter mail outs, while being knowledgeable enough to host a solution yourself, this is the product for you.

I first started using Email Marketer in 2005 when it was branded as SendStudio (and shortly after that Sendstudio NX). Since then it has come leaps and bounds to become a goliath of an internet marketing machine with features I’ve honestly only seen available here.

Check out Interspire’s Email Marketer for current promotions.

List management is simple and intuitive (see below).

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As is managing your autoresponders:

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Deliverability is important, and I liked how Email Marketer went one step further and provided a spam filter style tool for scanning me emails prior to sending. Your email is analyzed for known spam keywords and the spam report shows you exactly what should be changed, ensuring your email is delivered to as many subscribers as possible.

Statistics display all the key data points: Opened, unopened, bounced, links clicked, etc.

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Complex split testing is another stand out feature of Interspire’s tool. Quickly see which of your campaigns perform the best to refine your message. You’re not limited to simple A/B testing but can test unlimited variations in one test. I found this tool essential for refining my CPA campaigns.

Perhaps the coolest feature putting Email Marketer ahead of the competition is the use of triggers. With triggers you can automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.

All in all, Email Marketer provides everything you could want to run any type of email campaign, especially in mass quantities. Too many features to mention so check below for our list of Pros/Cons.

Cons
  • Not cheap: $495 for an owned license
  • Setup and maintenance are easy but the interface and tools take some getting used to
  • You’ll need to take care to make sure your server is whitelisted by other mail servers
Pros
  • No monthly or per email fees
  • Perpetual, lifetime license, with no ‘powered by’ messages in your emails
  • Powerful XML-based API
  • 100% unencrypted PHP code
  • Solicit and track feedback with easily created surveys or polls
  • Automatic Bounce Handling
  • CAPTCHA Form Support
Cost
  • 1 User License: $495.00
  • 5 User License: $749.00
  • 10 User License: $995.00
  • 20 User License: $1795.00

      • Check out Interspire’s Email Marketer for current promotions.

      3 Comments at "Interspire Email Marketer Review 2012"

      Teodor Miroslav Muntean June 21st, 2011 (#)

      Seems to be a very good tool but the cost is HUGE… I’d do my best to have it but not at this time. Thanks for review.

      RobsonT October 14th, 2011 (#)

      Thanks for a balanced and well written review of Interspire Email Marketer, easily the best mailing / autoresponder software out there. I’d agree it’s expensive and that’s why it is on the nulled script lists so much but this is some powerful software. I would be completely lost without Email Marketer for managing my lists!

      Jeff October 20th, 2011 (#)

      The price may be prohibitive at first but when you consider that all hosted providers charge you monthly you can see why large lists require a dedicated solution. It pays for itself in less than a year too. IMHO anything over 5000 emails and you should go with a dedicated mailer like Email Marketeter.

      Cheers,
      Jeff

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