Here are 10 valuable ways to use your autoresponder for marketing and other email purposes.
- The most important and obvious method is to immediately follow up your subscriptions with a sequential responder gently reminding them about your particular product or service.
- Collect leads with your autoresponder. You will get an email digest of everyone's email addresses that requests information from your autoresponder.
- Offer your subscribers information closely relating to their topic of interest. If your readers are interested in hammers, they are likely interested in nails as well.
- Offer a promotional coupon, discount or other incentive via email for use with your product or service.
- Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.
- Publish free reports in autoresponder format. The reports should be related to your business or Web site. Giving away free stuff will quickly increase your traffic.
- Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.
- Instead of answering every customer question that's emailed to you, publish "Frequently Asked Questions" in autoresponder format. This will save time and money.
- You could publish your testimonials or endorsements in autoresponder format if you don't have the room in your ad copy. It's more effective to include all of them.
- Provide back issues of your ezine archives in auto responder format. This will give your subscribers and Web site visitors easy access to them.
Really the options are limitless.
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